Characteristics
–Went through their formative years during an era of suffocating conformity, but also during the postwar happiness: Peace! Jobs! Suburbs! Television! Rock ‘n Roll! Cars! Playboy Magazine!
–The First Hopeful Drumbeats Of Civil Rights! –pre-feminism women –Men pledged loyalty to the corporation –The richest, most free-spending retirees in history –Under-appreciated and overlooked –marriage is for life –Korean and Vietnam War generation, fought in two wars that were not successful –in grade school, the gravest teacher complaints were about passing notes and chewing gum in class –Readers –the Big-Band/Swing music generation –strong sense of trans-generational common values and near-absolute truths –disciplined, self-sacrificing, & cautious --They did not fight in WWII, they were too young, but did enjoy the growth of America after the war Marketing to this generation
Marketing techniques for this generation are virtually the same as the ones used for the GI generation; except that some of this generation fought in two wars that were not successful. Where the GI generation came home war heros, this generation came home to negativity and a disillusioned population. So many do not feel as "pro America" as the GI Generation. They do respond to 1950 nostalgia, and big band music.
|