References
•Akers, H. (2014). What Is Multi-Segment Marketing? Retrieved from http://smallbusiness.chron.com/multisegment-marketing-25419.html
•Allbusiness. (2014). Multisegment Marketing Definition. Retrieved from http://www.allbusiness.com/glossaries/multisegment-marketing/4962958-1.html
•Aquino, J. (2012). Gen Y: The Next Generation of Spenders. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Gen-Y-The-Next-Generation-of-Spenders-79884.aspx
Child Development Institute. (2007). Birth order. Retrieved on November 9, 2007 from http://www.childdevelopmentinfo.com/development/birth_order.htm
deMesa, A. (2008). Marketing and tweens. Retrieved on February 21, 2008 from http://www.businessweek.com/innovate/content/oct2005/id20051012_606473.htm
Elegant, S. (5 November 2007). China’s me generation. Time Magazine.
Generational Generalities. (2005). America’s generations. Retrieved November 6, 2007 from http://poptop.hypermart.net/generation.html
Generational Imperative. (2006). Meet Americas 5 living generations. Retrieved on November 6, 2007 from http://www.genimperative.com/meet.html
Kluger, J. (29 October 2007). The power of birth order. Time Magazine.
Marketing Vox. (2008). Generation Z. Retreived on February 14, 2008 from http://www.marketingvox.com/archives/2003/10/15/generation_z_the_connected_multitasker/
•Nahai, N. (2013). 5 Things You Need To Know About Marketing to Gen Y. Retrieved from http://www.psychologytoday.com/blog/webs-influence/201305/5-things-you-need-know-about-marketing-gen-y
•Nielson Company. (2012). Reaching Generation X: Authenticity in Advertising. Retrieved from http://www.nielsen.com/us/en/insights/news/2012/reaching-generation-x-authenticity-in-advertising.html
Parents. (December 2007). Check out this news. Parents Magazine, p.166.
PBS Kids Go. (2005). Family birth order: It’s my life. Retrieved on November 9, 2007 from http://pbskids.org/itsmylife/family/birthorder/article4.html
•Schroer, W. (2014). Generations X, Y, Z and the Others. Retrieved from http://www.socialmarketing.org/newsletter/features/generation3.htm •Tanner, J. & Raymond, M. (2014). Principles of Marketing, v. 2.0. 5.2 How Markets Are Segmented. Retrieved from http://catalog.flatworldknowledge.com/bookhub/reader/5229?e=fwk-133234-ch05_s02
Stein, J. (27 September 2007). Taste tests. Time Magazine.
•Touryalai, H. (2012). Baby Boomer Spending Habits: Here’s What’s Really Hurting Their Retirement. Retrieved from http://www.forbes.com/sites/halahtouryalai/2012/10/15/baby-boomer-spending-habits-heres-whats-really-hurting-their-retirement/
Williams, K. C. and Page, R. (n.d.). Marketing to the generations. Retrieved from http://www.aabri.com/manuscripts/10575.pdf
Read more: http://www.news.com.au/features/babies-born-from-2010-to-form-generation-alpha/story-e6frfl49-1225797766713#ixzz1BcJ4EIX8
•Allbusiness. (2014). Multisegment Marketing Definition. Retrieved from http://www.allbusiness.com/glossaries/multisegment-marketing/4962958-1.html
•Aquino, J. (2012). Gen Y: The Next Generation of Spenders. Retrieved from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Gen-Y-The-Next-Generation-of-Spenders-79884.aspx
Child Development Institute. (2007). Birth order. Retrieved on November 9, 2007 from http://www.childdevelopmentinfo.com/development/birth_order.htm
deMesa, A. (2008). Marketing and tweens. Retrieved on February 21, 2008 from http://www.businessweek.com/innovate/content/oct2005/id20051012_606473.htm
Elegant, S. (5 November 2007). China’s me generation. Time Magazine.
Generational Generalities. (2005). America’s generations. Retrieved November 6, 2007 from http://poptop.hypermart.net/generation.html
Generational Imperative. (2006). Meet Americas 5 living generations. Retrieved on November 6, 2007 from http://www.genimperative.com/meet.html
Kluger, J. (29 October 2007). The power of birth order. Time Magazine.
Marketing Vox. (2008). Generation Z. Retreived on February 14, 2008 from http://www.marketingvox.com/archives/2003/10/15/generation_z_the_connected_multitasker/
•Nahai, N. (2013). 5 Things You Need To Know About Marketing to Gen Y. Retrieved from http://www.psychologytoday.com/blog/webs-influence/201305/5-things-you-need-know-about-marketing-gen-y
•Nielson Company. (2012). Reaching Generation X: Authenticity in Advertising. Retrieved from http://www.nielsen.com/us/en/insights/news/2012/reaching-generation-x-authenticity-in-advertising.html
Parents. (December 2007). Check out this news. Parents Magazine, p.166.
PBS Kids Go. (2005). Family birth order: It’s my life. Retrieved on November 9, 2007 from http://pbskids.org/itsmylife/family/birthorder/article4.html
•Schroer, W. (2014). Generations X, Y, Z and the Others. Retrieved from http://www.socialmarketing.org/newsletter/features/generation3.htm •Tanner, J. & Raymond, M. (2014). Principles of Marketing, v. 2.0. 5.2 How Markets Are Segmented. Retrieved from http://catalog.flatworldknowledge.com/bookhub/reader/5229?e=fwk-133234-ch05_s02
Stein, J. (27 September 2007). Taste tests. Time Magazine.
•Touryalai, H. (2012). Baby Boomer Spending Habits: Here’s What’s Really Hurting Their Retirement. Retrieved from http://www.forbes.com/sites/halahtouryalai/2012/10/15/baby-boomer-spending-habits-heres-whats-really-hurting-their-retirement/
Williams, K. C. and Page, R. (n.d.). Marketing to the generations. Retrieved from http://www.aabri.com/manuscripts/10575.pdf
Read more: http://www.news.com.au/features/babies-born-from-2010-to-form-generation-alpha/story-e6frfl49-1225797766713#ixzz1BcJ4EIX8